I know that choosing the best and right long tail keywords for your specific niche and project can be quite difficult and daunting at times but in this artical.
I’ll outline some examples and best practices that you can use to find the best keywords that will give you the results that you want.
We will tell what exactly are long tail keywords why are they so important to increase your traffic and conversions and how you can find the best ones using some SEMrush and non-SEMrush tools,
But I suggest you stay until the very end of the artical because after the section about the tools I will also show some alternative methods that do not use any specific tools that are free and available.
For literally everyone so be sure to stay until the end! If you look at this example, you will understand immediately why they’re called this way:they take their name in fact from a graph of Google’s search results.
A few terms which are called “the head” of the graphare searched frequently, like in this example “tomato plant”. The majority of the searches, though, which are the tail of the graphare the longer keywords like “why are my tomato plants turning yellow”and they answer much more specifically to the search intent of the user.
So let’s pretend you have a blog about gardening,if you try and rank for words like “tomato plant” it will take you an incredible amount of time and effort because as you can seethe average monthly searches are around 22 000.
But if you try and rank for words like “why are my tomato plants turning yellow”you can see that the average monthly searches are way lower but the conversion rate is way higher.
So we can say that long-tail keywords are keywords that have a low search volume but a very specificintent, in fact if you try and rank for keywords like “coffee” or “marketing” it will take you an incredible amount of time effort and money and it’s not even guaranteed that you will make it because usually the first positions are held by giants of the niche that are quite impossible to beat.
But if you will try and rank for less search keywords like “how do i make great coffee at home”or “what do content marketing agencies do” this will give you a much higher chance both in terms of money effort and time to position and rank in higher positions in less time.
Why long-tail keywords are key for boosting traffic and conversions well first of all it’s much easier to rank. If you try and rank for just as i said before a head keyword like “marketing” “coffee”, “football”, “macbook” and stuff like that it’s gonna be almost impossible.
But if you try and target long tail keywords that are specific for your niche it will give you a much higher chance Number 2:a more targeted audience someone who’s looking for a long tail keyword is probably ready to make a commitment or to make a purchase because these keywords just as I said before are very specific.
These people already know what they want they just need to find it so they might find you! Number 3: less expensive advertising just as I said before it’s going to be really complicated to rank for head keywords because everybody is already trying to rank for those and in Google Ads.
They are probably very very expensive.What you should do is to try and rank for long tail keywords because also in Google Ads.
These keywords will be much less expensive. How can you find the best long tail keywords. There are some principles that can help you create a list of the best long tail keywords that will help you increase your traffic and conversions .
But before we find those I need to ask you two questions and you need to be ready to answer them the first one is what kind of people are exactly looking for what you’re offering?
Once you know this it will be much easier to identify your target audience and it would be much easier to identify the right keywords that will trigger them to make an action on your website to purchase or commitment.
The second question is why exactly should they choose you over your competition? What is your competitive advantage?Because it should be something that is already clear when people are googling for something if they find you have you used the right keywords
how difficultit will be to rank for each keyword in organic results.so if you want to start and just get an ideaI think that google’s keyword planner is definitely one of the best places to start.
Now I know that what I’m about to say might sound a little old-fashioned or unorthodox but there are some alternative methods and some very easy tricks that don’t require any tools for example google’s auto complete feature when you start typing something into google search box.
It will already show you a drop-down list of terms that people are already searching for and add extra words to your search them to generate more long-tail possibilities.
You can even adjust an extra tiny letter after you search them to see different auto complete keywords as you can see here.
I have just started writing “best content marketing p”and I already have podcasts platforms practices programs so that I already know that there are at least three different ways I could go: podcast platforms and practices.
Another alternative method is to check google’s people also ask if google is showing what people ask there is something to learn when you do google searches always review the section of the serps and if I click on it, I will get blog post an article that actually enters that specific query.
So once we have found the keywords with or without the tools doesn’t matter we should go over the list again and try and keep in mind the user search intent: what were these people looking for when they searched these long tail keywords?
What stage of the buying process where they at? what would they hoping to find? and most of all does your content answer the questions that they have? and a bonus tip pretty important it doesn’t matter how good the long tail keyword you found is ?
If it doesn’t answer a specific question if it doesn’t answer to a need of your target audience it’s not gonna help you it’s actually gonna annoy the people that find your content ,because it doesn’t answer to that question .
So don’t use it doesn’t matter how good it is and last but not least actually the most important thing probably of this whole articl is that you should use your long tail keywords effectively what do I mean with effectively?
They should look natural inside of the text your content your blog post or whatever shouldn’t be looking like it has been written by a robot because the users will notice that they will leave your website annoyed leaving you with no traffic and no conversions.
Use them naturally put them in the title in the header in the sub header and preferably even in the first paragraph and the first sentence.
I know that you might have some questions about this like for example my long-tail keyword doesn’t fit my title or it doesn’t sound nice in the sentence it sounds weird well .
I can only tell you to get as creative as you can use variations punctuations turn the sentence in a different way so that you can actually fit that keyword there and if it doesn’t fit the title in any possible way even turning and using variation .
Well just don’t worry too much what’s important is that you never sacrifice the usefulness and the readability of your content, because the user is always always the most important thing and that’s it that’s how you increase your traffic and conversion finding the best long tail keywords for your project.
Let me know in the comments below if you have used any of the methods I outlined before if you have used any of the tools or in general what is your workflow.
I’m super curious so I’ll be waiting for you in the comments , as usual I’ll be putting there some super useful content resources blog.