- What is Logo?
- How many types of logo ?
What is Logo?
Logo is a company’s brand identity. Starting with a shoe, the rocket company has a logo. The size of a large size company depends on the size of a very small size logo. A beautiful design logo enables you to sell and trade your business. Therefore, to give companies, organizations or businesses strong and brand identity, there must be a logo to be mandatory.
There are different types of logos. Each type of logo has different features and usage utility. Different types of businesses have to use different types of logos. Before designing the logo, it is important to select the right logo type.
How many types of logo ?
There are usually 7 types of logos. Each type of logo has different levels and benefits. Therefore, in today’s writing, we will discuss various types of logo features and in some cases what logos will be used.
Many people say Word Mark is the logo type. By looking at the name, I hope you understand what the definition of such logo can be. Word Mark logo is usually based on typography. That means the name of the company or the name of the brand is in the text.
Since only the text is used in this type of logo, so the style of the text is limited to changes in colors, colors, etc. Such as: Google, Ebay, Coca Cola etc.
When Word Mark Logo should be used:
If your company is new, you can use these types of logos.
If your company’s name is small, then you can use these types of logos.
If the name is your brand, then customers have the advantage to remember. This is generally applicable to photographers.
When Word Mark Logo should not be used:
If the name of the company is taller then it is best not to use such logo.
If you do not want to update the logo gradually. Fonts usually follow trends. In the 1980s, bubble or spinning fonts were popular. As we have seen in the Coca-Colore logo. But now the Minimal font logo is quite popular.
Letter mark is commonly known as monogram logo. This type of logo is the first letter or abbreviation of the company’s name. As we look at McDonald’s, HBO, HP, CNN, BBC etc.
McDonalds has made the logo with its company’s first letter M. On the other hand, CNN or the BBC created the logo using only the first letter, avoiding their massive company name. And this type of logo is called letter mark logo.
Although the Letter Mark logo is typographic-based, here only the company’s first letter or short form is named. It is important to be careful about creating such a logo.
When the Letter Mark logo should be used:
If you want to use company name and visual identity together but your company name is longer. It is more logical to use these types of logos.
If your company or organization is such that the short name is more common.
When the Letter Mark logo should not be used:
If your company is new then it is best not to use such logo. If you want to do it alone, you can give full name to the bottom of the logo at the beginning.
Emblem logo is designed together by adding text and icons or symbols. These types of logos are usually one of the examples of traditional logos. The brand logo is used in schools, colleges, universities, organizations and government agencies as well. Since the Middle Ages, this type of logo has been circulated.
When should the logo be used:
If your company is a traditional or custom based company.
These types of logos can be used for coffee shops, food or beverage based companies.
When the logo should not be used:
First of all, you have to keep in mind that these types of logos can not be understood from a distance such as billboards.
Your company name will remain unclear at the time of the website where the logo size will be reduced.
The type of logo that is composed in combination with cartoon, color blossom or quiz is called the Mascotos logo. The Mascotos logo is usually based on illustration. The KFC logo is the best example of the Mascototes logo.
When to use the Mascotos logo:
If your company has the purpose of attracting children or cultural customers.If your company is friendly, sweet, enjoyable, funny, but you should use these type of logo.When the logo should not be used: If there are serious or important companies, then this type of logo should be avoided.
ABSTRACTABSTRACT logo generally represents the company’s idea, quality. Abstract logo is shaped or based on images. It could be a picture of apple, birds or flowers. This type of logo is designed to blend colors and unique styles.
When the abstraction logo should be used: You want to use images in your logo but want to give a very serious massage.In fact if you want to be different from others.When the abstraction logo should not be used: It is very difficult to design such logo in the current competitive era.
So you should first understand what kind of feeling you want to give to customers.Logo symbol Icon based logos are commonly called symbols / brands / portrait logos. Select specific icons for your company, which can easily identify your company.When to use when the logo symbol should be used: You can use this type of logo if you want to differentiate your brand.
When logo symbol should not be used:
It is important to avoid this type of logo in the Traditional Company.Combination MarkNot everything in the world is black. You do not have a chance to select just one type of logo. There may be situations where mixing up some of the logos may be necessary.
This type of logo is called Combination Mark.When the Combination Mark logo should be used: If your company is versatile, unique, you can choose these types of logos.When the Combination Mark logo should not be used: Minimal and easy simple design purposes should be avoided.