In this artical, I’m going to tell you how I do keyword research and my workflow using my favourite keyword research tool KWFinder.
Before I write any piece of content, a blog post, create a new video or launch a paid advertising campaign on Google or YouTube. Now the software which I’m going to tell you is one of the best out there at the moment, and it is my absolute favourite.
It’s super simple to use and the results you get are amazing. Before I start, if you have a question or a problem about online marketing, I will do my best to create one for you.
So the tool which I use is called Mangools.com,and you go to the KWFinder tab, which is the keyword finder or the keyword research.
What this tool allows us to do is to be able to find long tail keywords which are very easy to rank and have got very low SEO difficulty. Because we don’t want to fight or rank or go after keywords which are very difficult to rank and that’s where the frustration comes in.
Lots of people try blogging, creating videos and great content, but they pick up the wrong keywords. So it’s very, very important that you pick the right keywords because you want to get ranked in Google and start driving traffic to your website as quickly as possible.
And being able to do that with a long tail keyword is super easy and the smart way to get ranked. So all you do is you need to have your, keyword or key phrase or an idea and enter them in here.
So I’ve got a list of keywords which I’m going to go after. So let me bring this up on the screen and it is here. OK, so I’ve got these about one, two, three,four, five, six, seven, eight keywords.
So I’m going to go after all of these ones and make a list as to which ones are very simple and super easy to rank and which keywords are difficult to, rank and if I can find some easy ones to rank for pretty much all of these key phrases.
So, I’m going to start with gluten free home baking. So, I haven’t done this before, so I don’t know what results are we going to get.
But yeah, we’ll see how the keyword research is done in it, and this process applies to pretty much every time you keyword research.
So, as we can see over here, I’ve got a list of keywords and phrases. So what do you want to be looking for is threewords or more.
So, I try and avoid two word phrases because they are very, very difficult to rank. So three or more is good. So, I’ve got my column for the suggestions.
Then we’ve got the trend. Now as we can see that there is a trend on this key phrase where there’s a really big spike and the rest of the year, there’s not many searches,
so I guess it would be around Christmas time. That’s why there’s that spike, but most of them have got a good a number of searches across the 12 months.
So that’s what you want to take into account as well that you don’t want keywords like this where all year long you don’t get any traffic, but over two months or so, you get a lot of traffic.
The next column is the search volume, as to how many searches per month, are being made for a particular keyword. So if I sort them out by the search volume,you can see gluten-free has got 201,273, 165,000 and so on.
So they’ve got huge amount of traffic. So it’s all well and good. Everybody will want to go after this keyword,but then there will be a lot of competition for this keyword as well because of the amount of search traffic.
Then you also get an indication of the cost per click. So if you are doing Google AdWords, then you can get an idea as to how much you will pay per click.
Then we’ve got the PPC competition as to how many advertisers are competing for that keyword.
So minimum is zero, it’s low volume and maximum is hundred. That means there’s loads of people bidding for that keyword.
So, in this case over here, we’ve got hundreds so, we know that there is a lot of competition for that keyword. Now competition is good, you know, don’t bescared of competition because other competitors or your competitors are bidding for that keyword and they are making money.
If they weren’t making money or getting a positive return on the investment, then they won’t be bidding on that keyword.
So, I always look at competition as a good thing because then I will also get a piece of the cake. And then here is the important bit, it’s the difficulty.
So, if you hover the mouse over the question mark and you will see that, the difficulty is between zero to a hundred, where zero is really easy to rank and hundred is very difficult. Anything under 30 would be ideal and I would go off to that keyword.
So, at the moment I’ve got this keyword which is gluten free, home baking as 45, so it is possible to get ranked, but you will need to do a bit of work on it and your website would need to have a bit of authority.
So it’s kind of like going to the gym. If you start from day one. You’re not going to build up your strength,stamina, muscles within a week. As long as you keep on doing those exercises and keep going to the gym regularly, you are going to build up that strength and then it will be difficult for your competitors to compete with you.
And the same thing applies with websites. You need to build your websites’ muscle, strength and stamina.
So when your competitors compete against you,they can’t knock you down in Google rankings. We see over here the top 10 results on the Google page and you also see how easy or difficult it is to get ranked.
Most of these in the top nine are pretty strong,if I was going after this keyword, I would avoid it because there is a bit of work to be done except that last one which hasn’t got much authority.
So let’s have a look as to what this website is all about. And why is that getting ranked? Because sometimes people make these one pag eaffiliate websites.
No, it’s not a one page one, but it is a very small website. So, as you can see five or six pages long,you got YouTube recipes, but there aren’t any videos on this page even though it says Youtube.
So you’ve got a few recipes and so on. So this website will be fairly easy to knockdown and replace the number 10 spot with our website. But we don’t want to be number ten on Google. We want to be in the top three, ideally the top one.
So, I’m going to go and have a little look as to what I’ve got. OK, so now we’re starting to get some more keywords. Is Baking powder gluten free? Although it is easy to rank, it may not be the right keywords,
so I’m not going to go after that one. Gluten free, dairy free desserts, so that could be a good one because it has got a great number of search volume and it is easy to rank.
So, on the KWFinder, when it shows you green,it means it’s good to go, go for it and we’ve got some more over here. Now we can start to see how you can get really good other ideas which you may not have considered before.
Gluten free lunch ideas. Is yeast gluten free? Is Milk Gluten free? Now these kinds of key phrases, it hasn’t got a lot of buyers intent, so what do you want to do is to be able to get, and research some keywords which has got a bit of commercial value where you know that people are looking to buy.
So, for example, gluten free cake mix. That is a good key word. If you were selling a cake mix than people are looking to buy this or if you had free recipes on your website, then that would be a great keyword to go after.
Gluten free wraps. So these are all good ones, but I won’t go after this one hence the competition is low because nobody’s bidding for that keyword or going after that keyword.
Now this is a great one. Vegan, gluten free cake. I got 3168 search volume per month and the difficulty level is low as well.
So, what I tend to do is then copy that and I enter them onto my spreadsheet like that and I’ll enter the difficulty and, just keep building up my list.
What’s the number, three, one six, eight. Three, one, six, eight. Now here’s the interesting thing. As soon as I clicked on it, on the right hand side, you see the top 10 results on Google and now you can see most of them aren’t very strong and optimised.
So going after a keyword like that would get you in the top 10. So, what you need to do is to create a good quality blog post with a video, optimise it properly, keyword it correctly, and you’ll start to see the results very, very quickly.
And I’m not saying that you’re going to get indexed in Google overnight, but you keep on doing these. Take small steps.
So we are going after the low value keywords and really taking baby steps and slowly, slowly you’ll start to get traffic. And once you are ranked in Google and you build up your Domain Authority, it’s very difficult for your competitors to compete against you and you will maintain that ranking and you’re going to get free traffic to your website.
I got something but not a huge amount of searches. So let’s try another one. See what happens. OK. So, it’s not showing me some more results over here.
Could be a bit of a glitch on the system,but I’ve got the top 10 and again I’ve got the green ranking signals. Where the software is telling me that it’snot really competitive.
Let me try again. See what happens now. OK, let me try another one. This is a really good one because most of the rankings on page one, they’re all very, very weak.
So, I can pretty much go after this keyword and start creating content. I’ll try one more time and see what happens.
Yeah, just doing something. Oh, OK, it’s back, back again. I’ve got one, two, three, so three links on Google which can be beaten, but then the rest of them are very, very difficult.
I would not try to beat them up because these are high authority websites. Let’s go and have a look. OK, so it’s a nicely designed website. It’s got quite a bit of content, recipes,etc.
So they have built up this authority over a long period of time and it doesn’t happen overnight.
OK. Dairy free butter, unless you’re a manufacturer,then that’s a good keyword for you. So, that’s a good one. If you got a recipe, then you can sell. Gluten free dairy free desserts, OK. Gluten free, dairy free.
So I’m looking for the green ones and when you see a magnifying glass, that means the software hasn’t got a difficulty level and all you do is click on it and you’ll see on the right hand side, so 46.
I’m going to avoid it. I don’t want to pick a fight with a difficult to rank keywords, gluten and lactose free recipes.
All you do is just keep taking these keywords,see what the search volume is. Sometimes low volume keywords are great because although they are, they’ve got very little traffic, but they can work very well and you only need a handful of conversions, unless you’re Amazon where you want millions of them,but then they will go after the high volume keywords and they will get ranked very quickly and easily.
Gluten free. Gluten, dairy free recipes. So, you got my jist. So, this is how you do your keyword research. You build a list of keywords which are easy to rank, create high quality content, create a video as well because videos get ranked very, very quickly and easily as well.
And you will start to drive free traffic to your website. I thank you for your time and I appreciate it very much .